Masterclass Recording:聽Social Media – In House or Outsourced and the Role of the Doer

Posted on December 29, 2025

Access Your Free Masterclass Recording With nearly 40% of young consumers now turning to TikTok and Instagram instead of Google to research businesses, your social media presence has never been more critical鈥攂ut is your current approach authentic enough to resonate, or is it quietly hurting your brand? In this masterclass, you’ll learn: Hosted by Glacial鈥檚 […]

Unlocking the Power of Social Media Video for Medical Practices

Posted on April 22, 2025

Why Social Media Video Matters More Than Ever Video dominates today鈥檚 social media algorithms, with platforms like Instagram, TikTok, Facebook, and YouTube all favoring motion over static posts. The data shows that video content drives higher engagement, broader reach, and better conversion rates than static images and text-based posts alone. For medical practices, this shift […]

5 Ways to Promote Patient Usage of Online Scheduling

Posted on December 18, 2023

An easy-to-use online scheduling system enables healthcare providers to meet patients where they already are: online. Clearwave, the Patient Revenue Platform鈩� for high-growth practices, provides online scheduling software to make it easy for patients to book appointments 24/7. The benefits for healthcare organizations are immense.聽 Online scheduling can reduce no-shows, improve scheduling efficiency and accuracy, […]

12 ‘Must-Have’ Web Design Elements for Bariatric Websites

Posted on April 5, 2023

Websites have become the modern-day equivalent of the front door as they often serve as the primary point of contact for those seeking information on various procedures, including bariatric surgery. Ensuring your website effectively communicates information to potential patients and leaves a positive first impression is essential. It’s also crucial to have a visually appealing […]

Want Your Practice to Be More Engaging on Social Media But Don鈥檛 Know What to Do?

Posted on August 10, 2021

Does your practice want to be more engaging on social media but isn鈥檛 sure how? Social media is a potentially overlooked but powerful piece of your digital marketing strategy. Thoughtful or creative content can be one of the many bridges between your practice and current or prospective patients. At Glacial, we understand that which is […]

What To Know About iOS Update 14, Facebook, and You

Posted on January 29, 2021

If you create Facebook ads for your business, you may have heard about the new iOS 14 update that’s on the horizon. But although you may have heard of it, you may not actually know what it will do and how it will change your business and how you use Facebook. Keep reading to learn […]

Do’s and Don’ts of Social Media in 2021

Posted on January 13, 2021

You may have a social media account, but do you know how you should actually be using it? Not only is social media a tool that generates interest for your practice, but it’s also the first impression that patients get online. To get the most out of your social media, keep reading for a list […]